Today, we all live in an era where everything and everyone is digitally connected. If we watch something on TV, or read something in print, ...
Today, we all live in an era where everything and everyone is digitally connected. If we watch something on TV, or read something in print, or hear something on the radio, the natural thing we do is to go online and search for it or Google it in simple terms. This is how we are accustomed to, which only increases the importance of connecting the “Offline” with the “Online” to continue the flow of continuous messaging. More importantly, it is known as “BRANDING”.
Back to the
point.
Whether you
have a small business or running a large organization, your logo, the design of
your website, or mobile app they all help your business stand out from its
competition. As we have discussed above of using both online and offline
channels such as TV, Radio. It’s imperative to “Bridge the Gap” amongst the
different channels and continue the messaging process from the start of the
commercial to the visit to the website.
Keep in mind
our goal of integrating the online with offline is to make the experience seem
seamless because consumers already have such an expectation from past or
existing offline & online services.
Have you
ever wonder what is it that differentiates your business from the others?
Well, it is
a unique design. Hence, graphic design services play a huge role in today’s competitive world of business. A
brand image is important. Having a logo and business card means having a brand.
Now you should think of your web presence as an extension of your brand. People
will connect to your firm if you have a strong identity, installing confidence
and you will get more leads, so make sure you have the following crucial areas
covered for brand continuity.
Channels
The concept
of merging your offline and online marketing efforts is like a no brainer.
Through online channels, that will back up your ongoing offline marketing
campaigns is crucial to make the most of both mediums.
Website
Your website
is the ultimate interactive medium for your business, Just as you wouldn’t let
a design out with the wrong color scheme, your website should match your
offline branding.
Search
Engines
Always
manage how Google and other search engine represent your business in various places
so they may create profile pages for your business. Nowadays, people have
started working with new customers who had maps pages showing photos of their
competitors due to the information being “scraped” from an incorrect online
directory page.
Lesson: Always ensure you upload your
correctly sized logo to the following: Google+ Places, Bing Maps, Yahoo Maps,
and Yell.com so on.
Social
media
Spread your
company’s presence on social media sites with a brand banner at the top, a
clear profile image, and a cover photo of your business, to help creating a professional
and consistent image that bridges the gap between your website and printed
marketing materials.
Email
marketing.
This is an
offline process that delivers high ROI and continues branding, using your
common brand colors because fonts are vital to keep your potential customers in
tune.
Because of
social media marketing, the gap between online and offline marketing is
reducing. From my own experience, I must say being active on social media isn’t
enough, though. You need to know how to seamlessly and effectively tie both
types of marketing together. The following are easy tips to help you get
started:
·
Use
consistent messaging
·
Promote
Your Social Profiles
·
Maximize
every branding opportunity
·
Promote
offline events on social media
Wrapping-up:
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